MODULE 2:
NEW HORIZONS IN MARKETING: THE DIGITAL REVOLUTION
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Module 2
Hospitality & tourism information systems & technology
SSD
HMG 6467
Hours
75
CFU
-
Lecture = 2 CFU
-
Assignments = 1 CFU
​
Total = 3 CFU
Module 2
Research methods & statistics for hospitality
SSD
HMG 6507
Hours
75
CFU
-
Lecture = 2 CFU
-
Assignments = 1 CFU
​
Total = 3 CFU
Module 2
E-tourism and revenue management: past, present and future
SSD
SECS-P/07
Hours
100
CFU
-
Lecture = 1 CFU
-
Workshop = 2 CFU
-
Assignments = 1 CFU
​
Total = 4 CFU
Module 2
Social media marketing: big data and artificial intelligence in hospitality & tourism. Tools and implications
SSD
SECS-P/08
Hours
100
CFU
-
Lecture = 2 CFU
-
Lab = 2 CFU
​
Total = 4 CFU