MODULES
The Hospitality and Destination Management I Level Master lasts for 12 months, covers 12 modules, and is equivalent to 60 CFU.
Module 1 A: New Strategic Business Models in Tourism: Competition and Innovation
Module 1 B: Trends and issues in global tourism
Module 2 A: E - tourism and revenue management: past, present, and future
Module 2 B: Social media marketing: big data and artificial intelligence in hospitality & tourism. Tools and implications
Module 3 A: Sustainable ecosystems and food & beverage: exploring the boundaries of eco-efficiency and green communications
Module 3 B: Food territory, culinary arts, and food beverage operations: cultural identity as local facilitator
Module 4: Managerial Accounting and Finance for Hospitality Industry
Managerial accounting & financial management as practiced in the hospitality industry is covered. It applies principles of finance & accounting to decision-making that can be applied to the hospitality industry.
Module 5: Organizational Effectiveness in Hospitality
Examine organizational effectiveness methodologies including Continuous Quality Improvement, Six Sigma, Geri, Hospitality Leadership and Sustainability as they relate to human resources leadership and effectiveness in the hospitality industry.
Module 6: Hospitality and Tourism Information Systems & Technology
Diverse facets of hospitality/tourism information systems and technology will be discussed. The role of Chief Information Officer (CIO), concept of open system, planning & managing e-commerce, global distribution systems, resources appl. software, etc.
Module 7: Research Methods and Statistics for Hospitality
The objective of this course is to learn development of hospitality research projects and application of statistical data analysis tools.
Module 8: Restaurant and Food Service Management
This course allows students to apply the principles of management, analysis, and planning that they have learned in their prior required coursework to issues in multi-unit restaurant and foodservice operations.
Module 9: Marketing Leadership for Hospitality and Tourism
Advanced marketing strategies and tactics known to be effective in the hospitality and tourism industry for developing sustainable competitive advantage such as strategic pricing, revenue management, customer loyalty programs, proven communication mixes.